Case Study

Interesting Engineering

Challenge:
Interesting Engineering is an industry leading publishing platform. It provides its readers with the latest news and information from the science and technology sectors.

The publication received over 3M monthly active users and ranks in the top 1000 news and media sites globally. Nevertheless IE struggled to generate consistent revenue and engage readers.

Solution: 
Interesting Engineering asked Dowling, Best and Smith to help drive up engagement, decrease bounce and increase revenue across their digital properties.

We completed a full audit of IE’s digital properties including design, content, social strategy, and monetization programmes. After that we were able to develop processes across each channel.
Specialist partners across ad-serving and content delivery, frictionless navigation with a focus on creating stickiness, defined role for social and developed a robust content strategy across earned and owned media. 

Results: 
Dowling, Best and Smith helped increase new users by 162%, a MoM uplift in revenue of over 130% and 164% uplift in dwell time.

Es Salih

It was a pleasure to help develop revenue growth for such a forward thinking publication.

Greig Dowling

The team at Interesting Engineering became life long friends who we've gone on to work won numerous projects.