Es Salih
It was a pleasure to help develop revenue growth for such a forward thinking publication.
Challenge:
Interesting
Engineering is an industry leading
publishing platform. It provides its readers
with the latest news and information from
the science and technology sectors.
The publication received over 3M monthly active users and ranks in the top 1000 news and media sites globally. Nevertheless IE struggled to generate consistent revenue and engage readers.
Solution:
Interesting
Engineering asked Dowling, Best and Smith to
help drive up engagement, decrease bounce
and increase revenue across their digital
properties.
We completed a full audit of IE’s digital
properties including design, content, social
strategy, and monetization programmes. After
that we were able to develop processes
across each channel.
Specialist
partners across ad-serving and content
delivery, frictionless navigation with a
focus on creating stickiness, defined role
for social and developed a robust content
strategy across earned and owned media.
Results:
Dowling, Best and
Smith helped increase new users by 162%, a
MoM uplift in revenue of over 130% and 164%
uplift in dwell time.
It was a pleasure to help develop revenue growth for such a forward thinking publication.
The team at Interesting Engineering became life long friends who we've gone on to work won numerous projects.