All organizations are susceptible to disruption, even the technology companies that have been reshaping whole industries, are themselves fighting for market-share in crowded sectors.
Companies like Airbnb and Uber which embrace the sharing economy have aided the growth of peer-to-peer platforms. Thus they have cut massive holes in the profits of both the hospitality and transport industries. However, both Airbnb and Uber have had to develop new revenue channels as competitors fight for the same audience.
Business innovation over the next five years will see more change than the previous fifteen, with technologies such as artificial intelligence, Insurtech, Robotic Process Automation, Blockchain, IoT and AR/VR to name a few.